Praveena V, Manikandan N, Chandra Sekar Thangavelu. Predicting Impulse Buying Behavior through AI-Enhanced Digital Marketing Analytics. EEL [Internet]. 2025 Oct. 13 [cited 2026 Nov. 14];15(3):3332-49. Available from: http://eelet.org.uk/index.php/journal/article/view/3781