TR. Kalai Lakshmi, Kamalesh .S, Anbarasu.N, Keerthivasan. AN, Ranjith G 2024. Examining AI Integration in Personalized Marketing to Attract Customers: Evaluating the Challenges and Impact of this Trending Marketing. European Economic Letters (EEL). 14, 3 (Oct. 2024), 2557–2565. DOI:https://doi.org/10.52783/eel.v14i3.2029.