[1]
Sandeep Tyagi 2025. Effect of Big Data Analytics and Artificial Intelligence on Perceived Sales Performance in India B2B market- Mediating role of Customer Relation Management Technology. European Economic Letters (EEL). 15, 2 (May 2025), 3022–3034. DOI:https://doi.org/10.52783/eel.v15i2.3142.