[1]
Manchala Veera Krishna, Nagendra Kumar Turaga, P Adi Lakshmi, Mohana Kumari Lankalapalli, M.Prathyusha 2025. Impact of Visual Merchandising Elements on Consumer Impulse Buying Behaviour: An Analysis. European Economic Letters (EEL). 15, 2 (Jun. 2025), 4120–4128.