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Dr. Premlal Jagati,P.Anbarasan, Punit Dubey, Vandana Kanaskar, Atul Narang, Neha choursia and Pooja Jha, Gaurav Agrawal 2025. Effectiveness Of Below-The-Line (Btl) Marketing Strategies For Branded Fmcg In Rural India. European Economic Letters (EEL). 15, 3 (Aug. 2025), 1491–1501. DOI:https://doi.org/10.52783/eel.v15i3.3547.