Vani Aggarwal, Diksha , Waqar, Mohini, Priyanshi, Swarnim, Ansh 2026. Decoding Indian Consumer Behaviour Toward Global Electronics Brands: A Cross-Cultural Analysis. European Economic Letters (EEL). 16, 1 (Jan. 2026), 379–392. DOI:https://doi.org/10.52783/eel.v16i1.4148.