Twinkle Trivedi, Reshmi Menon, Himani Raval 2025. Bridging the Divide: A Bibliometric Analysis and Systematic Literature Review on the Integration of Traditional and Digital Marketing Strategies . European Economic Letters (EEL). 15, 1 (Jan. 2025), 1235–1246. DOI:https://doi.org/10.52783/eel.v15i1.2500.