B.Rajeswari, V. Praveen Kumar, R.S.Harish Kumar Varma, Venkateswara Rao Vanga, S. Venkata Ramana 2025. DIGITAL MARKETING EFFECT ON URBAN INDIAN CONSUMERS: BUYING PATTERNS FOR ELECTRONIC PRODUCTS IN THE DIGITAL ERA. European Economic Letters (EEL). 15, 2 (May 2025), 2802–2813. DOI:https://doi.org/10.52783/eel.v15i2.3123.