(1)
Dr. Premlal Jagati,P.Anbarasan; Punit Dubey, Vandana Kanaskar; Atul Narang, Neha choursia; Pooja Jha, Gaurav Agrawal. Effectiveness Of Below-The-Line (Btl) Marketing Strategies For Branded Fmcg In Rural India. EEL 2025, 15, 1491-1501.