TR. Kalai Lakshmi, Kamalesh .S, Anbarasu.N, Keerthivasan. AN, Ranjith G. (2024). Examining AI Integration in Personalized Marketing to Attract Customers: Evaluating the Challenges and Impact of this Trending Marketing. European Economic Letters (EEL), 14(3), 2557–2565. https://doi.org/10.52783/eel.v14i3.2029