Dr. Premlal Jagati,P.Anbarasan, Punit Dubey, Vandana Kanaskar, Atul Narang, Neha choursia, & Pooja Jha, Gaurav Agrawal. (2025). Effectiveness Of Below-The-Line (Btl) Marketing Strategies For Branded Fmcg In Rural India. European Economic Letters (EEL), 15(3), 1491–1501. https://doi.org/10.52783/eel.v15i3.3547