Dr. Devrshi Upadhyay, Dr. Tanvi Pathak, & Dr Avni Patel, Dr Sonam Arora. (2025). Assessing Financial Performance Metrics Of Soft Drink Brands In The FMCG Market. European Economic Letters (EEL), 15(3), 1944–1952. https://doi.org/10.52783/eel.v15i3.3616