JAYESH JAYARAM, Dr Binoy Thomas,. Assessing the Effectiveness of In-Store Promotions for Private Label Brands in Retail Stores. European Economic Letters (EEL), [S. l.], v. 13, n. 5, p. 1851–1860, 2024. DOI: 10.52783/eel.v13i5.997. Disponível em: https://eelet.org.uk/index.php/journal/article/view/997. Acesso em: 10 aug. 2026.