KANGAN DAVE, SWARALI RAO, P. N. R. A. G. Decoding The Covert Messages in Advertising: A Semiotics Case Study of Navi Mumbai. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 534–544, 2024. DOI: 10.52783/eel.v14i1.1057. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1057. Acesso em: 29 sep. 2025.