V. SHANTHAN KUMAR, MAYA SALIMATH, JITENDRA SHARMA. A Study Different Factors of Ambush Marketing in Hyderabad City . European Economic Letters (EEL), [S. l.], v. 12, n. 2, p. 124–134, 2022. DOI: 10.52783/eel.v12i2.109. Disponível em: https://eelet.org.uk/index.php/journal/article/view/109. Acesso em: 4 oct. 2025.