SUMIT SINGH, ANSHUMAN SINGH, JUHI JAISWAL, MUKESH KUSHWAHA. AN ANALYSIS OF PURCHASE BEHAVIOUR, PURCHASE INTENTION, AND BUYING PERCEPTION ON EMOTIONAL BRANDING: A STUDY IN URBAN CONSUMER MARKETS. European Economic Letters (EEL), [S. l.], v. 14, n. 1s, p. 25–32, 2024. DOI: 10.52783/eel.v14i1s.1343. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1343. Acesso em: 24 sep. 2025.