REKHA GUPTA, TRUPTI DANDEKAR HUMNEKAR. An analytical study on Data Privacy and Security Challenges in IoT-Driven Marketing Campaigns. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 1854–1859, 2024. DOI: 10.52783/eel.v14i2.1515. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1515. Acesso em: 12 nov. 2025.