B. RAJESHWARI, MALLIKARJUNA REDDY DOODIPALA, K.KIRAN KUMAR VARMA, P. PATTABHI RAM, JANARDHANA RAO N. Understanding Consumer Behavior in the Retail Sector Using RFM Segmentation and Machine Learning: An Analysis. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 412–420, 2024. DOI: 10.52783/eel.v14i3.1783. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1783. Acesso em: 21 oct. 2025.