PINAKI GHOSH, ABHILASHA SHARMA, KSHAMA SHARMA, PRIYA S, SWATHY PRASAD. Harnessing AI for Organizational Excellence: Interdisciplinary Strategies for Enhancing Marketing, HR, And Financial Performance Through Data-Driven Decision-Making. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 632–640, 2024. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1815. Acesso em: 3 dec. 2025.