MANOJ KUMAR T., PRAVEEN PAUL JEYAPAUL, IVAN KENNY RAJ L. A STUDY ON CONSUMER PREFERENCE TOWARDS OVER THE TOP (OTT) MEDIA SERVICE PLATFORMS IN SOUTH TAMILNADU. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 1122–1136, 2024. DOI: 10.52783/eel.v14i3.1872. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1872. Acesso em: 3 dec. 2025.