KALYANI M, MAHESWARI M, JEEVITHA P, KAMALAPRIYA. A.L, LEKSHMI R.S. The Impact of Influencer Marketing on Consumer Behaviour in the Cosmetic Industry: Analysing Engagement, Credibility, And Platform Preferences. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 1180–1187, 2024. DOI: 10.52783/eel.v14i3.1879. Disponível em: https://eelet.org.uk/index.php/journal/article/view/1879. Acesso em: 29 sep. 2025.