SHAGUFA ALI, DINESH CHANDRA PANDEY. Impact of Celebrity Endorsement on Brand Building: A Cross Sectional Study. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 1–5, 2023. DOI: 10.52783/eel.v13i3.197. Disponível em: https://eelet.org.uk/index.php/journal/article/view/197. Acesso em: 24 mar. 2026.