TR. KALAI LAKSHMI, KAMALESH .S, ANBARASU.N, KEERTHIVASAN. AN, RANJITH G. Examining AI Integration in Personalized Marketing to Attract Customers: Evaluating the Challenges and Impact of this Trending Marketing. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 2557–2565, 2024. DOI: 10.52783/eel.v14i3.2029. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2029. Acesso em: 21 oct. 2025.