AFREEN NASABI. Harnessing AI in CRM: A Deep Dive into its Capabilities and Challenges. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 2275–2291, 2024. DOI: 10.52783/eel.v14i3.2050. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2050. Acesso em: 29 sep. 2025.