P.PATHAMUTHU, S.AJITH KUMAR, J.PRATEEBA DEVI. OPTIMIZING MARKETING MIX STRATEGIES FOR ENHANCING RETAILERS SATISFACTION AND LOYALTY: A QUANTITATIVE ANALYSIS. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 246–252, 2024. DOI: 10.52783/eel.v14i4.2118. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2118. Acesso em: 19 feb. 2026.