M. MOHAMMED SIKKANDHER, V. GOPI, S.KALISELVI, M.RAJALAKSHMI. Ai Driven Marketing Strategies in E-Commerce: Enhancing Customer Segmentation and Retention. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 362–375, 2024. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2130. Acesso em: 29 oct. 2025.