DEEPENDRA NATH PATHAK, CHINAPAGA RAVI, MILAN PATEL, VIVEK RAVISHANKAR DUBEY, B. VASAVI, RADHA RANJAN. AI-Powered Analysis of Social Media Effects on Consumer Purchasing Behaviour in E-Marketing. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 1109–1119, 2024. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2240. Acesso em: 1 oct. 2025.