MALIKA ABED GHERS, MANSOUR BENAMARA. The Impact of Content Marketing on Consumer Purchasing Behaviour and Improved Marketing Performance: A Case Study of Jumia Algeria Customers. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 1171–1192, 2024. DOI: 10.52783/eel.v14i4.2246. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2246. Acesso em: 11 sep. 2025.