S PRABAKAR, A. NILA CHOTAI, KARPAGAVALLI. G, KASHISH SAXENA, L. GAYATRI PATRA. Redefining Brand Identity: The Rise of Indian Startups. European Economic Letters (EEL), [S. l.], v. 14, n. 4, p. 1502–1513, 2024. DOI: 10.52783/eel.v14i4.2282. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2282. Acesso em: 29 oct. 2025.