V.B. BAIRAGI, B.D. RANPISE, PIYUSH DIXIT, SANJAY LAXMAN ARGADE, HARSHAL SHARADRAO DESHMUKH. Transforming Marketing Performance: How AI is Shaping Start-up Strategies. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 701–709, 2025. DOI: 10.52783/eel.v15i1.2446. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2446. Acesso em: 23 feb. 2026.