DEVYANI CHATTERJI, SRISHTI SARAF, MILAN THAKKAR, HONEY BHATT, NIHARIKA JAIN. A STUDY ON THE IMPACT OF DIGITAL PAYMENTS ON TRADITIONAL BANKING AND THE PREFERENCES AND CHALLENGES FACED BY CUSTOMERS IN AHMEDABAD. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 965–975, 2025. DOI: 10.52783/eel.v15i1.2472. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2472. Acesso em: 12 mar. 2026.