SHIKHA GOEL, PANKAJ MADAN. Unveiling Omnichannel Marketing: A Bibliometric and Systematic Study. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 1292–1321, 2025. DOI: 10.52783/eel.v15i2.2956. Disponível em: https://eelet.org.uk/index.php/journal/article/view/2956. Acesso em: 8 nov. 2025.