ASHISH KUMAR SRIVASTAVA, AMIT KUMAR KHARE, VINITENDRA PRATAP SINGH, SWEETY SINHA. "GLOCALIZATION IN THE FOOD CHAIN INDUSTRY: INFLUENCES ON CONSUMER BUYING BEHAVIOUR IN UTTAR PRADESH". European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 2054–2070, 2025. DOI: 10.52783/eel.v15i2.3031. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3031. Acesso em: 5 mar. 2026.