UROOJ AHMAD SIDDIQUI SWEETY SINHA, AMIT KUMAR KHARE. The Effect of Viral Marketing on Consumer Behaviour: A Review of Literature and Conceptual Model Development. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 2268–2276, 2025. DOI: 10.52783/eel.v15i2.3060. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3060. Acesso em: 8 nov. 2025.