KAVITHA R GOWDA, T A ALIF, ABHINANDAN N. Integrated Marketing Communication Model for the Indian Fashion Retail Industry. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 2555–2563, 2025. DOI: 10.52783/eel.v15i2.3102. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3102. Acesso em: 8 nov. 2025.