SANDEEP TYAGI. Effect of Big Data Analytics and Artificial Intelligence on Perceived Sales Performance in India B2B market- Mediating role of Customer Relation Management Technology . European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 3256–3268, 2025. DOI: 10.52783/eel.v15i2.3163. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3163. Acesso em: 14 mar. 2026.