G. PRASHANTH, SUNKARI SUNEETHA, RAVICHANDRA B S. ANALYSING THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES ON PURCHASING INTENSIONS OF SMARTPHONE. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 3480–3488, 2025. DOI: 10.52783/eel.v15i2.3184. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3184. Acesso em: 15 oct. 2025.