PRADEEP SINGHA. Examining the impact of Gamified Advertisement on Green Buying Behaviour of Generation Z in India. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 3772–3779, 2025. DOI: 10.52783/eel.v15i2.3211. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3211. Acesso em: 23 sep. 2025.