MANCHALA VEERA KRISHNA, NAGENDRA KUMAR TURAGA, P ADI LAKSHMI, MOHANA KUMARI LANKALAPALLI, M.PRATHYUSHA. Impact of Visual Merchandising Elements on Consumer Impulse Buying Behaviour: An Analysis. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 4120–4128, 2025. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3249. Acesso em: 15 oct. 2025.