VIPIN KUMAR, AVANTIKA RAINA, PRAVEEN KUMAR, ASHISH BHATNAGAR, JUHI VINOD MEHTA, PRATEEK THODKAR. “Social Commerce on the Rise Impact of Live Streaming and In-App Purchases on Consumer Decision-Making”. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 4439–4450, 2025. DOI: 10.52783/eel.v15i2.3294. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3294. Acesso em: 15 oct. 2025.