P VIKRANT KUMAR. Decoding Digital Authenticity: Consumer Perceptions of Nike’s Brand Identity on Social Media. European Economic Letters (EEL), [S. l.], v. 15, n. 2, p. 5034–5042, 2025. DOI: 10.52783/eel.v15i2.3351. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3351. Acesso em: 23 sep. 2025.