MANI MANJARI. Why Customers Stay and Why They Care: Managerial Insights into Brand Loyalty and Love. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 131–138, 2025. DOI: 10.52783/eel.v15i3.3394. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3394. Acesso em: 13 mar. 2026.