DR. JAGDISH KUMAR SAHU; MR. DAYALAL SANKHLA, DR. CHAMOLI ANJANA. Personalized Marketing in the Digital Age: The Role of AI in Consumer Behavior Analytics. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 292–303, 2025. DOI: 10.52783/eel.v15i3.3415. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3415. Acesso em: 20 oct. 2025.