DR VIJAYAKUMAR THOTA, DR RAGHU RAM KAIPA; DR. CHAKRAVARTI VENGALASETTI, DR.B.PRABHAKARA RAO; DR. DHADURYA NAIK M. Evaluating the retail service quality scale (rsqs): A theoretical framework for meaasuring service excellence in retail. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 749–757, 2025. DOI: 10.52783/eel.v15i3.3470. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3470. Acesso em: 20 oct. 2025.