MR. HIMANSHU GAUR,DR. PRIYANKA SINGH. Analyzing Consumer Buying Behavior on Myntra: A Study of Online Shopping Trends. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 1029–1046, 2025. DOI: 10.52783/eel.v15i3.3498. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3498. Acesso em: 20 oct. 2025.