GORTI SRINIVAS DUTT, Y. S. S. PATRO, PINAKAPANI PERI. Data-Driven Marketing in the Digital Era Evaluating Consumer Response to Targeted Ads in Cyber City. European Economic Letters (EEL), [S. l.], v. 14, n. 1s, p. 320–330, 2024. DOI: 10.52783/eel.v14i1s.3538. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3538. Acesso em: 24 sep. 2025.