DR. PREMLAL JAGATI,P.ANBARASAN; PUNIT DUBEY, VANDANA KANASKAR; ATUL NARANG, NEHA CHOURSIA; POOJA JHA, GAURAV AGRAWAL. Effectiveness Of Below-The-Line (Btl) Marketing Strategies For Branded Fmcg In Rural India. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 1491–1501, 2025. DOI: 10.52783/eel.v15i3.3547. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3547. Acesso em: 12 nov. 2025.