DIMPAL ROY. Leveraging IoT and Artificial Intelligence to Enhance Financial Forecasting and Customer Insights in Modern Marketing Systems. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 87–95, 2025. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3561. Acesso em: 10 sep. 2025.