ROOHANI ALAG. Challenges and applications of Generative AI in Business. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 432–442, 2025. DOI: 10.52783/eel.v15i4.3642. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3642. Acesso em: 10 sep. 2025.