DR. SOMA HAZRA, DR. SHUBHAM RAJPAL; MS.NITIKA GOYAL, DR MUKESH JETHWANI. Leveraging AI for Sustainable Marketing and Financial Efficiency: An Integrated Framework for Green Competitive Advantage. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 2789–2806, 2025. DOI: 10.52783/eel.v15i3.3715. Disponível em: https://eelet.org.uk/index.php/journal/article/view/3715. Acesso em: 12 nov. 2025.